Our Work
At The Ocean Agency, we believe the best way to understand what we do is to see the results in action. Our case studies showcase real projects we’ve delivered for businesses across Cornwall and the South West, highlighting the strategies we used and the impact they achieved.
From improving online visibility to generating more enquiries and sales, each case study provides a clear picture of how our approach works in practice. We share the challenges our clients faced, the solutions we created, and the outcomes that followed.
Explore our case studies below to see how we’ve helped local businesses grow and discover what
we could do for you.
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01: Jo Downs
Paid Media Optimisation Driving a 77% Increase in ROAS in Six Months
Jo Downs Handmade Glass is one of the UK’s leading designers of decorative fused glass. With galleries across Cornwall and a growing e-commerce store, the business attracts customers nationwide and internationally. Their reputation for quality craftsmanship was well established, but the next challenge was scaling online sales more efficiently through digital advertising.
THE CHALLENGE
Although Jo Downs already invested in digital advertising, the returns were not as strong as they could be. Their return on ad spend (ROAS) was sitting at 10.64, which is strong by industry standards but left room for growth.
02: WOW Cornwall
Driving 89% Year-on-Year E-commerce Revenue Growth
Wow Cornwall is an online lifestyle retailer showcasing high-quality homeware, gifts, and artisan products inspired by Cornwall. With a strong visual brand and loyal following, the business wanted to accelerate e-commerce revenue growth.
THE CHALLENGE
In a highly competitive online retail market, the goal was to significantly increase year-on-year revenue while maintaining cost efficiency and strong customer engagement.
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03: ARCO2
Securing a £6 Million Project
Through Instagram
Arco2 is an award-winning architectural practice specialising in sustainable design, creating eco-conscious buildings across Cornwall and beyond. With a strong reputation in their sector, the business sought new ways to reach potential clients online.
THE CHALLENGE
Arco2 had an established presence but wanted to leverage organic social media to demonstrate expertise, showcase projects, and attract new business opportunities.
04: Kitchen Kit
High-Value Lead Generation with
Meta Ads
Kitchen Kit is a supplier of high-quality, made-to-order kitchen units, providing value and flexibility for trade professionals and retail customers. The business wanted to strengthen its pipeline with a reliable flow of qualified leads.
THE CHALLENGE
Kitchen Kit’s aim was not just volume, but quality. They needed leads that would convert into substantial sales, proving the return on investment from digital marketing campaigns.
05: SLICKERS
Boosting Shopify Conversion Rates
by 44%
Slickers is a well-known Cornish business specialising in high-quality pet products, serving both local customers and online shoppers across the UK. With a growing e-commerce store built on Shopify, the business wanted to improve how effectively website visitors were converted into paying customers.
THE CHALLENGE
Despite strong traffic to the Shopify store, the conversion rate stood at 1.66%. Slickers wanted to turn more visitors into buyers, creating a smoother shopping journey and maximising return from digital marketing spend.
06: Earthbound
Scaling Paid Media While Sustaining a £13.20 ROAS
Earthbound is a lifestyle brand with a growing e-commerce presence, offering a wide range of products that balance style, comfort, and functionality. With a loyal customer base and an expanding online market, the business was ready to scale up its digital advertising while maintaining cost efficiency.
THE CHALLENGE
Earthbound wanted to increase sales by doubling its advertising investment. However, the common challenge with scaling campaigns is that performance often drops as spend increases. Many businesses experience a lower return on ad spend (ROAS) when they grow too quickly.
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