Boosting Shopify Conversion
Rates by 44%
Slickers is a well-known Cornish business specialising in high-quality pet products, serving both local customers and online shoppers across the UK. With a growing e-commerce store built on Shopify, the business wanted to improve how effectively website visitors were converted into paying customers.
THE CHALLENGE
Despite strong traffic to the Shopify store, the conversion rate stood at 1.66%. Slickers wanted to turn more visitors into buyers, creating a smoother shopping journey and maximising return from digital marketing spend.
The Ocean Agency’s Approach
We designed a strategy to optimise the customer journey and strengthen performance through:
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User Experience Review - Analysing the Shopify site to identify friction points that might deter customers from completing purchases.
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Optimised Checkout Flow - Streamlining the checkout process to reduce abandonment.
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Enhanced Product Presentation - Improving product descriptions, imagery, and calls-to-action to better showcase value and encourage sales.
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Conversion Tracking - Implementing reliable tracking to measure changes and attribute results directly to improvements.
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Ongoing Testing - Making small adjustments, testing outcomes, and continuously building on what worked.
The Results
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Conversion rate increased from 1.66% to 2.4%
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This represents a 44% uplift in customer conversions
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More efficient use of marketing spend, as existing traffic now delivered more revenue
Impact for the Business
The uplift in Shopify conversions meant Slickers could generate more sales without needing to increase advertising spend. The focus on customer experience created a stronger foundation for long-term online growth.
Conclusion
Through targeted e-commerce optimisation, The Ocean Agency helped Slickers improve conversion rates and strengthen online sales performance, proving the value of small, focused changes to the customer journey.
