E-COMMERCE PERFOMANCE
built for growth and scalability
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With a background working in large retail brands with both physical and online stores, we'll help you tailor an e-commerce strategy to improve user experience, enhance retention, increase conversions and deliver business growth.
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OUR WORK
At The Ocean Agency, we’ve helped a wide range of businesses across the South West transform their online stores with tailored e-commerce solutions. From beautifully designed Shopify sites to seamless WooCommerce integrations, our work focuses on creating user-friendly, conversion-driven platforms that support real growth. Whether launching a brand-new store or optimising an existing one, our team brings creativity, strategy, and technical know-how to every project.
The Ocean Agency has been pivotal in launching and supporting the growth of my e-commerce Shopify website while also driving customer footfall to my Wadebridge shop. I’m very happy to recommend The Ocean Agency for their comprehensive and effective approach to e-commerce growth.
Melanie Critchell - Owner : WOW Cornwall
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JO DOWNS GLASS ART
Jo Downs is one of the world’s most respected fused glass designers. Working from her Cornwall studio, Jo’s work draws inspiration from the beautiful coastal landscape while her advanced fusion techniques allow for the creation of abstract designs of great individuality and depth.
She has also enjoyed hundreds of private commissions, producing windows, mirrors, wall panels and other artworks for a variety of homes.
SERVICES
The Ocean Agency has played an instrumental role in supporting Jo Downs through a comprehensive, data-led digital marketing strategy. This includes detailed monthly reporting to track performance and provide actionable insights, helping guide decisions across all channels.
As part of the service we manage and optimises a variety of digital campaigns spanning Google Ads, Meta (Facebook/Instagram), and Pinterest, tailoring content and targeting to suit seasonal trends, customer behaviour, and product focus.
All of this supports our work on Shopify to continuously maximise conversions—implementing enhancements to search functionality, CTA placements, filtering, checkout optimisation, and automated workflows.
This hands-on approach ensures Jo Downs’ e-commerce experience is not only visually consistent with the brand, but also technically refined to drive customer engagement, retention and sales.
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EARTHBOUND
Earthbound is an established market leader in the UK pet industry, well known for their high-quality British made pet bedding, building an extensive catalogue of lovely things for dogs. All inspired by a British sense of style, yet with a global appeal, featuring, country, neutral and patterned designs.
Earthbound pride themselves in making the entire range of bedding, coats, blankets, bandanas, and toys in-house whilst, making new inroads into using more sustainable production methods and fabrics.
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SERVICES
The Ocean Agency has partnered closely with Earthbound to deliver a strategic, results-driven approach to their digital growth. This includes producing comprehensive monthly reporting, offering clear insight into performance metrics across channels to inform continual improvements.
A key development has been the creation of a customised samples functionality on the site, designed to streamline customer experience and encourage conversions. Alongside this, The Ocean Agency has built and actively manages targeted Google Ads campaigns, helping Earthbound reach new audiences and drive high-intent traffic.
Additionally, the agency has worked to optimise marketing automation, ensuring timely, relevant communications that nurture customer relationships and support repeat purchases. Together, these efforts contribute to a more efficient, user-focused and growth driven e-commerce presence.
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WOW CORNWALL
WOW Cornwall's entire approach to bettering their customers’ home and lifestyle is founded on the principal that everybody is different, and all have their own sense of style.
For this reason, across all of their ranges, from dining and living, to home style and gifting, they aim to present you with a range of products that are as beautiful and sustainable as they are well made and eclectic.
SERVICES
We've worked closely with WOW Cornwall to deliver a complete and future-proofed e-commerce solution, beginning with a full Shopify website build tailored to the brand’s creative identity and customer needs.
Beyond launch, the agency provides comprehensive monthly reporting and ongoing online sales consultancy, supporting everything from product uploads and merchandising to optimising category structure, search functionality, CTA placements, filtering, and automated workflows.
Regular input also covers seasonal promotions, product launches, and events, ensuring the site stays fresh and commercially effective. On the marketing side, The Ocean Agency runs targeted Google and TikTok campaigns, while actively improving SEO to drive consistent organic growth.
This partnership ensures WOW Cornwall’s online presence remains dynamic, data-led, and primed for long-term success.
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HOW WE WORK WITH YOU
HELPING YOUR E-COMMERCE TO GROW AND SCALE
While diving into a full-service e-commerce marketing strategy may sound like a good idea, breaking down your ultimate business objectives into smaller, manageable subgoals can transform your path to success.
At The Ocean Agency, we look to help you through your e-commerce objectives by developing a plan with you that creates measurable actions that serve as stepping stones toward achieving your larger objective. In the context of eCommerce, these smaller milestones help in maintaining focus, tracking progress, and adjusting strategies efficiently, without paying for full service marketing when it's not applicable.
COMPREHENSIVE
REVIEW
Each websites’ needs are different; following a comprehensive review of your site we make recommendations for the first 6 months of improvement tactics.
IMPROVEMENT
RECOMMENDATIONS
These can include Landing & Category page development, Automation, Filtering, Trust Signals, User Journey, Abandoned Cart and much more., based on your needs.
COST v REQUIRMENT
ANALYSIS
Following the recommendations, we work with you to develop a cost v requirement model that means that the most important aspects are fulfilled within your budget.
IMPLEMENTING
CONVERSION TACTICS
The right conversion tactics, when executed correctly, significantly boost online revenues by turning visitors into paying customers.
Feel free to read our testimonials.
ANALYSE • REPORT • REVIEW
The review process systematically examines performance data, generates insights and evaluates these to make informed decisions for optimising strategies and enhancing your business performance.
JARGON BUSTER
WE'RE HERE TO HELP YOU UNDERSTAND
We believe in making things simple and accessible for everyone. Our Jargon Buster demystifies complex language, making it easier for you to grasp important concepts and make informed decisions. By breaking down barriers and clarifying confusing terms, we aim to be more approachable and helpful, ensuring you feel confident and empowered on your e-commerce journey.
Let us be your trusted partner in navigating the digital landscape and bringing your unique vision to life.
LANDING PAGES
Customised web pages designed to capture leads and drive sales. They focus on specific products or campaigns, improving conversion rates by guiding visitors toward a single call to action
CATEGORY PAGES
Pages that group similar products together, making it easier for customers to browse and find what they need. This enhances user experience and encourages higher sales by showcasing a range of options
AUTOMATIONS
Tools and systems that perform repetitive tasks automatically, such as email marketing for abandoned baskets. Automation improves efficiency, reduces errors, and allows businesses to scale operations
FILTERING
Options that allow customers to sort and narrow down product selections based on specific criteria (e.g., size, color, price). This improves user experience and helps customers find products more quickly, boosting sales
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TRUST SIGNALS
Elements such as security badges, customer reviews, and return policies that reassure customers about the reliability and trustworthiness of the business. They increase customer confidence and conversion rates.
USER JOURNEY
The complete experience a customer has while interacting with an e-commerce site, from the first visit to post-purchase support. Optimising the user journey enhances satisfaction and loyalty, leading to repeat purchases
ABANDONED CART
Strategies to recover sales from customers who leave items in their cart without completing the purchase, often through follow-up emails and special offers. This helps recover lost revenue.
See 'Automations'
CTA's
Buttons or prompts that encourage visitors to take specific actions, such as "Buy Now" or "Subscribe". Effective CTAs guide users towards making a purchase, increasing conversion rates
RETENTION
Strategies aimed at keeping existing customers engaged and coming back for more, such as loyalty programs and personalised offers. High retention rates lead to sustained revenue and customer loyalty
LOYALTIES
Rewards programs that incentivise repeat purchases by offering points, discounts, or exclusive benefits to loyal customers. They enhance customer retention and lifetime value
REVIEWS
Customer feedback and testimonials displayed on product pages. Positive reviews build trust and credibility, influencing potential buyers' decisions and increasing conversion rates and improving discoverability
GOOGLE SHOPPING
Integration with platforms like Google Shopping to display products across multiple channels. This increases visibility and drives more traffic to the e-commerce site
TAG MANAGER
A tool that allows easy management and deployment of marketing tags (scripts) on your website without modifying the code. It helps track user behavior and improve marketing efforts
CATEGORISATION
Organising products into logical categories and subcategories. This improves navigation and helps customers find what they are looking for quickly, enhancing user experience and sales
MERCHANDISING
The strategic display of products to highlight bestsellers, new arrivals, and promotions. Effective merchandising can increase product visibility and drive sales
INTEGRATIONS
Ensuring the website works seamlessly with various tools and platforms, such as payment gateways and CRM systems. Smooth functionality and integrations improve the overall shopping experience and operational efficiency