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Driving Growth

Driving 89% Year-on-Year E-commerce Revenue Growth

Wow Cornwall is an online lifestyle retailer showcasing high-quality homeware, gifts, and artisan products inspired by Cornwall. With a strong visual brand and loyal following, the business wanted to accelerate e-commerce revenue growth.

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THE CHALLENGE

In a highly competitive online retail market, the goal was to significantly increase year-on-year revenue while maintaining cost efficiency and strong customer engagement.​

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The Ocean Agency’s Approach

 

To support Wow Cornwall, we implemented a tailored growth strategy that included:
 

  • Strengthening Paid Media - Expanding reach through Google and Meta campaigns while keeping
    spend efficient.
     

  • Content Alignment - Ensuring advertising messages aligned with the brand’s identity and
    customer expectations.
     

  • Seasonal Campaigns - Targeting peak sales periods with tailored creatives and offers.
     

  • Performance Tracking - Using clear reporting to make real-time adjustments and refine campaigns.

 

The Results

  • Year-on-year e-commerce revenue increased by 89%

  • Paid campaigns drove consistent, scalable growth

  • Stronger online visibility helped expand the brand’s reach and customer base

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Impact for the Business

This level of growth demonstrated the strength of Wow Cornwall’s online strategy. By maintaining efficiency while expanding reach, the brand built momentum for future expansion both in the UK and internationally.

 

Conclusion​

With nearly double the revenue achieved in just one year, Wow Cornwall’s results highlight how The Ocean Agency delivers scalable growth through smart e-commerce and advertising strategy.

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