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Securing a £6 Million

Directly Through Instagram

Arco2 is an award-winning architectural practice specialising in sustainable design, creating eco-conscious buildings across Cornwall and beyond. With a strong reputation in their sector, the business sought new ways to reach potential clients online.

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THE CHALLENGE

Arco2 had an established presence but wanted to leverage organic social media to demonstrate expertise, showcase projects, and attract new business opportunities.​

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The Ocean Agency’s Approach

 

We supported Arco2 by building a consistent and authentic Instagram presence that highlighted their design work and sustainability ethos. The process included:

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  • Content Strategy - Developing posts that showcased projects, design philosophy, and sustainable practices.
     

  • Engagement Focus - Encouraging interaction with followers and potential clients through captions, stories, and timely responses.
     

  • Consistency - Posting regularly to maintain visibility and strengthen Arco2’s position as a thought leader in sustainable architecture.
     

  • Organic Growth - Growing the audience without paid spend, relying on quality content and meaningful engagement.

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The Results

  • An Instagram lead directly converted into a £6 million project for the business

  • Increased visibility among high-value clients

  • Strengthened positioning as a sustainable architecture leader

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Impact for the Business

This result proved that organic social media can deliver not only awareness but also tangible, high-value business opportunities. For Arco2, a single project win represented a return worth millions.

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Conclusion

The success of Arco2’s Instagram strategy shows that organic social media is more than just brand-building -
it can directly contribute to major business growth. With The Ocean Agency’s support, Arco2 turned content
into contracts.

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