High-Value Lead Generation
with Meta Ads
Kitchen Kit is a supplier of high-quality, made-to-order kitchen units, providing value and flexibility for trade professionals and retail customers. The business wanted to strengthen its pipeline with a reliable flow of qualified leads.
THE CHALLENGE
Kitchen Kit’s aim was not just volume, but quality. They needed leads that would convert into substantial sales, proving the return on investment from digital marketing campaigns.
The Ocean Agency’s Approach
We developed a lead generation strategy through Meta (Facebook and Instagram) focused on attracting decision-makers and buyers with clear purchase intent. The approach included:
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Audience Targeting - Refining reach to builders, contractors, and homeowners actively seeking kitchen solutions.
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High-Impact Creative - Designing ads that highlighted product quality, trade-friendly pricing, and ease of ordering.
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Lead Forms - Using streamlined in-platform forms to capture details quickly and efficiently.
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Conversion Optimisation - Tracking performance to ensure leads were high quality and sales-ready.
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Performance Analysis - Continuous optimisation to keep cost per lead low while maintaining quality.
The Results
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Average of 20 leads per month generated via Meta
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27% conversion rate from lead to sale
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£17,422 average order value, showing campaigns attracted high-value prospects
Impact for the Business
The strategy delivered not just leads, but profitable ones. Kitchen Kit gained confidence in digital advertising as a reliable sales driver, building a strong case for scaling further.
Conclusion
By focusing on lead quality and conversion, The Ocean Agency helped Kitchen Kit generate consistent, high-value opportunities, proving Meta ads can be a powerful tool for trade and retail growth.
