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Smarter Google Ads: Turning Clicks into Customers Across Cornwall & Devon

  • Writer: LEVEN MEDIA GROUP LTD
    LEVEN MEDIA GROUP LTD
  • Jun 2
  • 3 min read

In today’s digital-first world, visibility is only the beginning. The real power lies in local relevance, reaching the right people, in the right towns, at the exact moment they’re ready to act.


Whether you're running a retail shop in St Ives, a surf school in Newquay, or a kitchen showroom in Exeter, Google Ads can connect you with high-intent local customers across Cornwall, Devon and the South West.


This guide will show you how to use smarter paid marketing strategies to turn Google clicks into real-world customers, whether you're in Wadebridge, Penzance, Plymouth, or Dartmouth.

 

More Than Clicks – It’s About the Right Clicks

A shopper searching “best breakfast in Falmouth” or “luxury holiday cottages in South Hams” is actively looking to buy. They’re ready to act and if your business shows up, that click is worth far more than a casual browser.

Whether you’re:

  • A builder in Barnstaple

  • A boutique hotel in Salcombe

  • A gallery in Totnes

  • A deli in Looe

Google Ads allows you to show up when it matters most.

 

From Search to Store: Google Ads That Drive Local Footfall

Think digital ads only work online? Think again.

Local targeting features in Google Ads can help you get real people into your business in places like Newquay, Truro, Kingsbridge, and Topsham:

  • Geo-Targeting: Show your ads to people near your business. A visitor walking through Plymouth Barbican searching “independent shops near me” sees your ad instantly.

  • Location Extensions: Add your business details to the ad. This is ideal for mobile users ready to tap and visit.

  • Store Visit Tracking: Google estimates when online clicks lead to real-world visits, giving you offline ROI insight.

This is a game-changer for independent retailers, hospitality venues, and local attractions across both counties.

 

Performance Max in Action – Across Cornwall & Devon

Google’s Performance Max (PMax) is like running five campaigns in one. It distributes your ads across:

  • Search (e.g., “spa in Totnes”)

  • Maps (e.g., “hairdresser near Exeter Quayside”)

  • YouTube & Gmail

  • Display Network (ideal for retargeting holidaymakers)


You provide the content, text, images, videos and Google’s AI finds your ideal customers across Truro, Wadebridge, Brixham, and beyond.

Perfect for businesses seeking reach without hiring a full marketing team.

 

Real Results: Local Case Studies

Kitchen Kit – Truro & Exeter

We targeted “German kitchens in Cornwall” and “kitchen showroom Exeter” via Search and Pmax, driving bookings for both showrooms.


Wow Cornwall – Wadebridge

Optimised ad sets for product categories led to a 488% uplift in conversions without increased spend.


Optimised ad sets results
WOW Cornwall's year-on-year comparison

Holistic Silk – Cornwall-based brand

Cutting wasted budget and sharpening targeting delivered leaner, more profitable campaigns.


Earthbound UK – Walsall (for contrast)

Their first Search campaign reached a 5.41% conversion rate, outperforming 90% of Shopify brands globally, showing what’s possible with expert strategy.


Shopify performance
Earthbound E-commerce Performance

AI Needs Insight, That’s Where We Come In

While Google’s automation is powerful, it still needs:

  • Smart localised keyword selection (e.g. “wedding venue Exeter”, “massage therapy Dartmouth”)

  • Strong copywriting that speaks to your brand and customer

  • Conversion tracking setup

  • Local understanding of seasonality, tourist traffic, and intent

We’re based in Cornwall and know the Cornish and Devon business scene inside out, from coastal footfall trends to urban search habits in Exeter and Plymouth.

 

Ready to Grow This Season?

Summer is coming, and with it, an influx of tourists and staycationers searching across Cornwall and Devon.


With Google Ads, your business can:

  • Get discovered by visitors in Dartmouth, Newquay, Penzance or South Hams

  • Capture last-minute searches like “places to eat near me” or “luxury B&B Cornwall”

  • Measure exactly how your ads convert, online and in-store


We’re currently offering a free, no-obligation campaign and website review:

  • Are you targeting the right locations and keywords?

  • Is your Performance Max campaign running at peak efficiency?

  • Is your website helping or hurting your conversion rate?


Talk to The Ocean Agency and let’s make this season your best yet.

 
 
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