Scaling Paid Media
While Sustaining a £13.20 ROAS
Earthbound is a lifestyle brand with a growing e-commerce presence, offering a wide range of products that balance style, comfort, and functionality. With a loyal customer base and an expanding online market, the business was ready to scale up its digital advertising while maintaining cost efficiency.
THE CHALLENGE
Earthbound wanted to increase sales by doubling its advertising investment. However, the common challenge with scaling campaigns is that performance often drops as spend increases. Many businesses experience a lower return on ad spend (ROAS) when they grow too quickly.
The goal was clear: expand digital advertising investment while holding ROAS steady, ensuring that growth remained profitable and sustainable.
The Ocean Agency’s Approach
To meet this challenge, The Ocean Agency designed a paid media strategy that focused on scalability without performance loss. This included:
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Data-Driven Analysis - Reviewing campaign history to identify which audiences, products, and placements delivered the highest profitability.
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Scaling High-Performing Campaigns - Increasing budgets gradually for campaigns with proven track records while closely monitoring results.
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Refined Audience Targeting - Expanding lookalike and interest-based audiences while strengthening retargeting to capture customers already showing buying intent.
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Creative Testing - Introducing new ad creatives to keep campaigns fresh, improve engagement, and prevent audience fatigue.
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Ongoing Optimisation - Weekly monitoring and monthly performance reviews ensured that increases in spend were backed by consistent results.
The Results
Over a six-month period, Earthbound successfully doubled ad spend while maintaining an impressive ROAS of £13.20. This means campaigns continued to generate £13.20 in revenue for every £1 invested, even at a larger scale.
Key Outcomes
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Ad spend doubled without diluting returns
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ROAS sustained at a strong £13.20
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Confidence in scaling advertising further without risk of wasted budget
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A clear demonstration of how data-led management delivers sustainable e-commerce growth
Impact for the Business
For Earthbound, maintaining a £13.20 ROAS at double the spend meant increased revenue without compromising efficiency. This performance gave the business confidence to continue growing its marketing investment, knowing that results would remain profitable.
Why This Matters
Scaling digital advertising is one of the biggest challenges e-commerce brands face. Without careful management, performance often drops as budgets rise. Earthbound’s success shows how The Ocean Agency’s approach to paid media ensures growth can be achieved sustainably, with strong returns at scale.
Conclusion
Through structured scaling, advanced targeting, and continuous optimisation, The Ocean Agency helped Earthbound achieve growth with efficiency. By doubling spend while maintaining a ROAS of £13.20, the brand demonstrated that digital advertising can be scaled successfully without sacrificing profitability.
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