If there’s one piece of content you really look forward to receiving, what would it be?
If you really have a think about it, I bet it’s not a Facebook Post, it’s probably not a YouTube video and for many people it’s not a newsworthy blog article
I’m willing to bet (and bear in mind this is just a guess), it’s probably something that’s part of a series or subscription that got you properly hooked.
It could be the next episode of Love Island, Game of Thrones or Gotham.
Maybe you’re waiting for your next Star Wars fix or Borne movie.
If you love design, there's a good chance it’s the upcoming edition of Creative review that you just can’t wait to sit down and read with a cup of coffee.
People still really care about printed content. Great magazines are still making their subscribers, readers and members excited. The experience cannot be matched. When you read your favourite magazine, you’re in your happy place, and there are not many other ways that you can voluntarily get undivided attention for a decent amount of time?
More and more businesses are starting to see the audience building value of print magazines.
It's the tactile representation of brand that many other content opportunities lack. It's your way into the living rooms of your customers. A cost effective tool to develop genuine relationships.
Never has there been a better time to own your niche in print
As more and more publications that have relied on a paid for subscription model ‘move to digital’ or close completely, there’s never been less competition in print. Even in the traditionally saturated industries, more and more brands are losing subscription revenues while enlightened publishers turn to free distribution niche publications that deliver their content across print and digital platforms.
Smart brands know that great content marketing can improve customer’s experiences and add value, and regular ‘subscription’ (that does not mean they are always paid for direct) based content allows a brand to develop a proper ongoing relationship with customers and members, helping them to turn customers into brand advocates.
Why would you create a beautiful print magazine to delight your audience?
You don’t have to worry about generating ad revenue (though you can if you want). You can ‘monetise’ your investment with your product, service or membership.
By adding value for these ‘subscribers’ with a print magazine, you’ll earn yourself repeat customers and repeat revenue.
A print magazine will enable you to take your ‘online store’ or brand offline. If it’s good enough for a coffee-table, it can become a part of your customer’s life in a way no shop, catalogue or on-line facebook advert ever can.
Could you use a magazine to help you build your online business?
What's the best way to invest the marketing budget you have for your online store?
Should you work on owning your own niche media channel?
The decision to create and send thousands of print magazines to your customers will always be a controversial one, but could be a cornerstone that gives you a continual physical presence in the lives of your customers. One off customers are good. Loyal repeat customers are better.
If you want to build a sustainable online business, you need to focus on retaining your customers. Content marketing will help you build your audience.
A print magazine might be a cost effective way to do it.
If you'd like to know more about how to develop your own niche publication, or how to create a unique content marketing strategy across print, online, digital and video platforms, we'd love to help.
Contact us on firstname.lastname@example.org to find out how we could help you captivate your audience