Designing a website is something that can feel intimidating. There is a multitude of challenges that you may face, some that you may not even know about. If you want to be put at ease when it comes to web design, then look no further. We are going to demystify the process and outline some mistakes that you should look to avoid when creating your very own website.





1. Not optimising your site for mobile devices


People nowadays are using their mobile devices more and more to do business – checking and sending emails, updating social media and navigating other business websites. In fact, according to a recent Think with Google study, around half of the world’s web traffic is through mobile devices. So, it makes sense to optimise your website so that it is mobile ready. This means it’s easy to navigate, quick to use and engaging for the mobile user. A common mistake that a lot of web designers make is to design the website for desktop users, then optimise it for mobile devices after. It should be a part of the process from the get-go; if it’s not well optimised for mobile users, you could be missing out on 50% of web traffic to your site!



2. Using too many fonts


Fonts can be a fantastic way to boost your design language on a website, not to mention it can be really fun to experiment with them. But (and we’ve all been there) sometimes you can get a little carried away. Too many fonts can distract the viewer from the site and ultimately work against, rather than for, you. The best way to combat this, is to select two or three fonts that work in synergy with each other. This way you can make sure the design language is consistent throughout your site and that everything finds a good balance.


3. Not investing enough time into your website’s content


Design and content writing should both be considered with the other in mind. Some copy may influence your design work, as well as your current branding. Remember the main aim of your website is to sell your product or service and create brand awareness. So, with this in mind, your copy needs to work as effectively as possible in doing that. If copywriting isn’t your skill, you can always hire a professional to do it for you. At The Ocean Agency, we have a team of fantastic copywriters at our disposal. Find out more below.






4. Not using enough negative space on webpages


Negative space around text, images and other design elements can help a website feel more modern, spacious and inviting. What is negative space? It’s simply a background of one neutral colour, usually white. It’s a simple thing to consider, but can break up the space very effectively, providing a minimalistic look. The user experience is an important thing to consider when thinking about repeat visits to the site. By using negative space effectively, your design will be clean and easy to navigate, encouraging more return visits.


5. Not including visible Calls to Action (CTA)


So, you’ve attracted visitors to your site. That’s a great start, but only half of the battle. You need to motivate your visitors with strong CTAs throughout your site, something to keep in mind when designing each page. But what constitutes a strong CTA and how can you implement it? A good way to implement a CTA across all pages is to include one in the footer of your website. This way it will be consistent throughout your site. Make sure to hyperlink these CTA buttons through to a contact page, or an e-commerce page, listing the product or service you provide.



6. Over-designing your site; throwing too much information at your visitors


Every page of your site that your visitors are greeted with, should be straight-to-the-point, well-thought-out pieces of dialogue. Nobody wants to read pages and pages of words on a website, so make it snappy and get all of your information across in short, concise sentences. You don’t want to run the risk of confusing your audience, as a confused lead is not a future customer.





7. Back up, back up and back up!


Creating a site that you are completely happy with takes a lot of time, and there is nothing worse than losing all that hard work. What happens when hosting servers go down or you miss your hosting bill? Your site could be taken down. Because of the risk of this happening, creating a backup of your site is essential. Creating a new one from scratch, is both time consuming and frustrating, and a simple backup will save you a lot of time and resources.



Contact us on enquiries@theoceanagency.co.uk to find out how we could help you captivate your audience.